Business “best practices” that I absolutely DESPISE (energetically speaking)…

Before you get defensive like a little pufferfish hear me out:

This is incredibly personal and individual, what I am about to write. As is everything. This life is PERSONAL. It is nuanced. There is an infinite field of things that work and don’t work for every single one of us. If what I am about to speak to is full of things that work really well in your life and business CARRY ON! Good on ya! I’m speaking for everyone who doesn’t resonate with traditional paths of best practice. I’m speaking for those of us who need to see and know that there are other ways. I’m speaking to that feeling of “not quite right” that so many soulful entrepreneurs have pushed down and suppressed for far too long.

  1. Waiting lists to build momentum.

    Hate them. I unsubscribed from a very resonant teacher recently because of these shenanigans. See, I am an intuitive customer (as are many of you reading, and many of your soul-mate clientele). I’m a vibe-buyer. I don’t need (or want) a lot of information. I definitely don’t respond to urgency. Or “teasing” of my attention. If you are promoting an offering that lights something up in me I am ready now. If you make me wait more than a few days to jump in, the pulse of instinct has passed. You’ve lost me. An Energetic Alternative: if you feel your client-base is mainly intuitive buyers, don’t announce more than a week in advance of when the offer is open and available for purchase/registration. OR provide some small vibrational touch point for them to work with while they wait. Create a way for their intuitive pulse to land somewhere right away.

  2. One-size-fits-all “Success Templates”.

    You are unique. Your business or creative endeavor is unique. I frequently have soul-preneurs who are in the $5k-$10k season of business who get bullied into applying $50k-$100k strategy. It’s sexy. It’s alluring. I am so happy for you that you cracked a code of what worked in YOUR business…

    …that doesn’t mean you can package it and sell it as a universal solution. And for you, dear reader, that doesn’t mean you have to fall into the illusion of thinking the only way that you will get where they got is by doing what they did. An Energetic Alternative: early-stage business is RIPE with opportunity! Don’t skip over the harvest of being in the just-before moments. Just-before your offerings really take off. Just-before you clarify your vision and body of work. Just-before you are growing rapidly. Just before is sacred space. Just before is freedom… it is where you get to listen to the whispers of what your unique success template is, and for the blueprint of vitality that your business has for you. Study essence, not form: what is the essence inside someones success that can inspire your own, rather than trying to copy the form their success took.

  3. “Use Your Voice!”

    Stop using your voice. Take a deep breath and stay with me…

    …your voice is not your only power. Energetically speaking, silence is a gathering of power, and sound is a dispersing of power. If you are only ever “using your voice” you are continually dispersing power without allowing it to re-gather, reorganize… synthesize it’s new understanding before dispersing again. Forcing a dispersion of power without first allowing it to gather and organize is a subtle (sometimes not-so-subtle) form of self-abuse. I said what I said. An Energetic Alternative: take a few weeks and watch for a more instinctive rhythm of how power wants to gather and disperse through you. Watch for when it feels good and easeful to speak, write, share. Watch for when you organically pull back, but that bossy voice of “should” creeps in. Like watching how terrain changes over the course of the seasons, make the space to watch how power, inspiration, and clear perspective rises and falls in the rhythm of your life and business. Learn your rhythms of gathering and dispersing, so that you can be in right relationship with your power.

  4. Insert-Dollar-Amount-Months as Proof of Skill:

    I fucking LOVE seeing creative, conscious business owners (especially women) bringing in BIG DOLLARS. Love it. So here for it. I hate when we are using numbers to prove our worth on the market. I hate it because it assumes that perpetual upward growth (cancer) is the universal goal, and I hate it because it contradicts the “New Paradigm of Business” that so many folks say they are here for. More sales does not necessarily equal a healthier business or a more resourced business owner, from an energetic and somatic lens. Month-to-month tracking does not honor cyclical business, that builds to create a generative foundation for future growth rather than a race to the highest rung on the ladder this month (or quarter, or year). An Energetic Alternative: think in terms of right sizing AND give yourself permission to have the big desires that you have. Desiring $50k months while also listening deeply to what the soul of your business is aligned to do right now are not in conflict. Set some non-financial bottom lines within your business that communicate success outside of numbers and figures. Get off social media if the number noise is creating more self-judgement and tension than it is inspiration. Bonus energetic adjustment: separate out your legacy work from your very practical cash needs. Your legacy work is the kind of thing that can’t be rushed, and if you are working with Energy and Spirit it will refuse to be put on a fixed timeline. But if you need money to pay certain bills at the end of the month, that is real. Get clear on the very real needs, and get clear on what is deep-time legacy-level work. Untangle them from each other.

There are more, I’m sure. That is what I have for today.

Take all of this through your filters of discernment… find what is true for you and turn up the volume on that.

If something stirred in your cells as you read this, follow it.

For business recalibrations that move from the soul outward, explore Energetic Alignment for Business… strategic, sacred, and wildly effective.

For ongoing cellular re-patterning and subtle healing in real time, join us in Vital Blueprints… a weekly return to your original design.


Your next frequency shift may already be calling.

xo,

Julia

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